Designed a groundbreaking fantasy horse racing game that introduced competitive gameplay to the horse racing community, while maintaining familiarity for existing punters.
Players pick horses, earn points based on top-5 finishes, and compete on a live leaderboard. The design challenge was introducing a novel concept to an audience with established expectations - the UI had to feel fresh without alienating the core demographic.
An interactive Figma prototype was built with variables to demonstrate live timers, a ticking return counter, and the full game loop - used for stakeholder sign-off and partner pitches. The same design system extended across Football Survivor and Fantasy Golf products.
