Led the full rebrand of Unibet Open - a European poker tournament series - from brief to launch. Logo, brand guidelines, website, event graphics and materials across every touchpoint.
The rebrand gave the tournament a bolder visual identity while preserving its heritage feel. The new logo used the same typeface as Unibet's master brand to create coherence across the portfolio.
From there, the identity rolled out across every surface: playing cards, poker chips, winner cheques, lanyards, roll-up banners, tournament tables, welcome desks and information booklets. During live events, the work continued in real time - social assets, live blog graphics and TV stream overlays as the tournament progressed.
It remains one of the projects Marc is most proud of.
